Project Management In New Product Development

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Project Management In New Product Development

Contents:
  • Chapter 1. Create a Culture of Ideas
  • Chapter 2. Strategic Alignment and the New Product Portfolio
  • Chapter 3. Project Integration and Setup
  • Chapter 4. Product Concept Definition
  • Chapter 5. Full Product Development and Marketing
  • Chapter 6. New Product Development in Consumer 
  • Chapter 7. Quality, Six Sigma, and New Product Development
  • Chapter 8. Measuring New Product Development
  • Chapter 9. Project Management and Teamwork
  • Chapter 10. Putting It All Together

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