Principles of Marketing Management - ENGINEERING MANAGEMENT

Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to...

Principles of Marketing Management

Principles of Marketing Management

Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives.
Marketing management is the process of developing strategies and planning for product or services, advertising, promotions, sales to reach desired customer segment.

The Main Functions of Marketing:

  • Selling
  • Buying and Assembling
  • Transportation
  • Storage
  • Standardization and Grading
  • Financing
  • Risk Taking
  • Market Information
Download also:

0 Comment: