Suggested reading for Agile marketing

Suggested reading for Agile marketing

Suggested reading for Agile marketing
Suggested reading for Agile marketing

Recently I was asked to recommend my ‘best books’ for marketing teams looking to adopt agile ways of working. As you are probably already aware, there are different agile frameworks that can be applied to marketing, either standalone or as a mix. Some teams simply apply Scrum or Kanban in their pure form, while others apply Scrumban - a mix of both frameworks. The natural reading path for agile marketing teams starts with a deep understanding of the Agile Manifesto and the Principles behind the manifesto A good book to get you from zero to hero is the book titled Lean Agile Marketing.


The next logical step is to read the Scrum Guide by Jeff Sutherland and Ken Schwaber. Here is a link to the web version of the Scrum Guide and the PDF version is also available for download via this link This title has also been translated into a range of languages other than English. Although the information in these resources provides the needed information required to understand Scrum, bear in mind that these were originally created for software teams, so you will likely need to make adjustments when deciding which aspects to apply (or not apply) to your specific marketing context.

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For marketers interested in learning more about Kanban, I recommend reading David Anderson's book Kanban: Successful Evolutionary Change for Your Technology Business. David is a highly respected thought-leader in the Kanban community and his book explains everything teams need to know about Kanban. The only downside is that the book was written for IT professionals and some of the content might be too technical for some marketers.
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Communication Skills

Despite our tendency to believe otherwise, we can all benefit from improving our communication skills. For marketers looking to improve their listening skills, I would recommend Mark Goulston’s book Just Listen. Another good book for conversational intelligence is Crucial Conversations by Kerry Petterson, Joseph Grenny, Ron Mcmillan and Al Switzler. Also, Marshall Rosenberg's book Nonviolent Communication is another good read for marketers.
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Customer Experience

Harley Manning and Kerry Bodine's book Outside In: The power of putting customers at the center of your business is one of the best books for marketers looking to understand customer experience.
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The books listed above will help prepare marketing teams for the first stages of agile adoption, but it is important to highlight that agile is an ongoing journey that requires a change in mindset before anything else.  With Agile marketing, you will transform the culture and productivity of your team towards optimal performance. Our Agile marketing planning workshop and coaching sessions will help you and your team improve the agility of your marketing function.
To learn more about Agile marketing, I recommend reading the book Lean Agile Marketing. (Amazon UK)  (Amazon US)  Visit for online Agile Marketing Training Course  Also if you are interested in in-person onsite Agile marketing training or coaching,
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                                                 Femi Olajiga. MSc.
As a growth marketing consultant, I help accelerate revenue growth for businesses through on-demand outsourced marketing strategy planning and execution. I support business owners and marketing leaders by providing clarity, structure and consistency to customer acquisition, conversion and retention strategies. Marketing consultancy services:-   
Marketing Plan Review and Audit  
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Content Marketing  Digital Marketing Strategy Planning (Ecommerce and B2B)  Agile Marketing Coaching

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