Business Writing Skills - ENGINEERING MANAGEMENT

Business Writing Skills Guide Learning Objectives: What is Business Communication Types of Communication STAR Format of Written...

Business Writing Skills

Business Writing Skills Guide
Business Writing Skills Guide
Learning Objectives:
  • What is Business Communication
  • Types of Communication
  • STAR Format of Written Communication
  • Essentials of Effective Communication
  • Tips for Smart Communication
  • Communication across cultures
  • Exercises
  • Summary

What is Business Communication?

Let’s first understand what is communication...
Communication is transferring information and understanding from one to one or one to many. It could take place in a verbal or a written mode and could use forms such as face-to-face meetings, group discussions, e-mail writing, and even non-verbal modes like gestures, body language, etc.

Business Communication is any communication that involves communicating for business / official purpose to achieve a predetermined objective. This may include:
  • CVs, Resumes
  • Email, Web site, FAQs
  • Letters, Newsletters, Brochures, Articles, Catalogs
  • Advertisements, Notice Board, Pamphlets, Signs, Press Releases
  • Presentations, multimedia, talks
  • Reports, Manuals, Proposals, Books
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