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| Business Case Financial Analysis Excel Template |
What is the Business Case Analysis?
Businesspeople define business case analysis as a decision support and planning tool that projects the likely financial results and other business consequences of an action or investment. The BCA study essentially asks:
What happens if we take this or that action?
The BCA answers in business terms—business costs, business benefits, and business risks.
Note especially the word "case" in the term. The presence of "case" signals that business people often use BCA results to support proposals and arguments. BCA makes a case for taking action or choosing one option over another, in business terms.
Thus, the shorter term business case refers to a recommendation for action using BCA results. A compelling business case gives decision makers understanding and confidence they need to take action.
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