Introduction to Strategic Management - ENGINEERING MANAGEMENT

Introduction to Strategic Management The strategy”, narrowly defined, means “the art of the general” (the Greek Stratos, meaning ‘fiel...

Introduction to Strategic Management

Introduction to Strategic Management
Introduction to Strategic Management
The strategy”, narrowly defined, means “the art of the general” (the Greek Stratos, meaning ‘field, spread out as in ‘structure’; and agos, meaning ‘leader’). 
The term first gained currency at the end of the 18th century and had to do with stratagems by which a general sought to deceive an enemy, with plans the general made for a campaign, and with the way the general moved and disposed of his forces in the war. 

Also was the first to focus on the fact that strategy of war was a means to enforce policy and not an end in itself. Strategy is a set of key decisions made to meet objectives. A strategy of a business organization is a comprehensive master plan stating how the organization will achieve its mission and objectives.
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