STRATEGIC ACCOUNT BUSINESS PLAN

STRATEGIC ACCOUNT BUSINESS PLAN

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Table of Contents

  • Document Objective
  • Account Background
  • Customer Needs
  • Value Proposition
  • Sales Opportunities
  • Sales Strategies
  • Financial Forecast
  • Communication Plan
  • Action Plan
  • Required Resources
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Document Objective:
The purpose of this plan is to document information about the account in a single document and to identify opportunities for a long-term relationship with the client that will bring in continuous sales opportunities.

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